Website Development Proposal

Routes Car Rental Logo

Routes Car Rental
Platform Revamp

A complete redesign and rebuild of the Routes Car Rental digital platform — delivering a modern, conversion-optimised booking experience with a powerful admin backend.

Prepared For

Routes Car Rental

routes.ca

Prepared By

Salman — Capsley

[email protected] · +91 85538 51893

Date

22 April 2026

Valid for 30 days

Document Ref

CAP-2026-0422-RCR

Version 1.0 · Confidential

Document Navigation

Table of Contents

01 Executive Summary → 02 About Capsley → 03 Scope of Work & Features → 04 Technology Stack → 05 Project Timeline & Milestones → 06 Team & Process → 07 Investment & Cost Breakdown → 08 Payment Schedule → 09 Terms & Conditions → 10 Acceptance & Signatures →
₹4,00,000
Total Investment
10 Weeks
Project Duration
21+
Core Features
7 Phases
Delivery Milestones
Next → Executive Summary

Section 01

Executive Summary

An overview of the project vision, objectives, and the value Capsley will deliver to Routes Car Rental.

The Opportunity

Routes Car Rental operates across North America, Central America, South America, Europe, the Middle East, and Asia, serving a diverse customer base through major airports and city locations. With 74,000+ Google reviews and a 4.1-star rating, Routes has built a solid reputation for reliable service, friendly drivers, and competitive pricing.

However, the current digital platform does not reflect the scale, quality, or ambition of the brand. The website experience lags behind competitors like Hertz, Avis, and Enterprise in terms of modern design, booking flow optimisation, transparent pricing, and operational tooling for staff.

This proposal outlines a powerful platform upgrade — a modern redesign and rebuild that will transform the Routes digital experience into a premium, conversion-focused Next.js booking platform. We will deliver a high-performance Main Website, a dedicated User Dashboard, and seamlessly integrate new features into your existing Super Admin and Hub Panel, all delivered within 10 weeks at an investment of ₹4,00,000.


1

Project Objectives

📈

Increase Conversion Rates

Redesign the search-to-checkout flow to minimise drop-offs. Transparent pricing, smart defaults, and a streamlined checkout will turn more visitors into confirmed bookings.

✨

Premium Brand Experience

Deliver a visually stunning, mobile-first interface with micro-animations and a modern design system that positions Routes alongside Hertz and Avis in perceived quality.

⚙️

Super Admin & Hub Integration

Leverage your existing infrastructure by seamlessly integrating powerful new modules for fleet management, booking pipelines, and advanced reporting directly into your Super Admin and Hub Panel.

🌍

Global Scalability

Architecture that supports multi-region operations, location-specific pricing, SEO-optimised landing pages, and add-on rules that adapt per market without code changes.

🔒

Trust & Compliance

KYC hooks, driver verification, transparent fee breakdowns, and proper document retention to meet regulatory requirements and build customer confidence.

🤖

Intelligent Assistance

An AI-powered chatbot, smart location suggestions, and automated notifications that reduce support calls while improving the customer self-service experience.


2

Current State Assessment

What we've analysed

We have conducted a thorough review of the current Routes Car Rental website (routes.ca), competitor platforms (Hertz, Avis), and your existing codebase. Our findings are summarised below:

Area Current State Target State
Design & UX Dated visual design; inconsistent styling; limited mobile optimisation Premium, mobile-first design system with micro-animations and accessibility
Search & Booking Basic form with limited validation; no smart suggestions Smart trip search with GPS, auto-complete, promo integration, and real-time availability
Vehicle Display Simple listing; no compare; limited detail pages Rich vehicle cards with specs, image galleries, side-by-side comparison, and policy transparency
Checkout Flow Single-step; no add-on upsells; limited payment options Multi-step wizard with add-ons, protection tiers, partial pay, and multiple gateways
Customer Account Minimal or no self-service portal Full account with trip history, documents, payment tracking, and modify/cancel capabilities
Admin Tools Manual fleet and booking management Seamless integration of new fleet management, Kanban bookings, and promo engines into the existing Super Admin & Hub Panel
Reviews & Trust Google widget with basic display Integrated review carousel, verified badges, driver verification, and trust signals
SEO Single-page approach; limited SEO structure Dedicated city/airport landing pages with schema markup, FAQ sections, and local SEO

3

About Capsley

Who we are

Business Growth, Built by Experts

Capsley is a business development company headquartered in Bengaluru, India, with a team of technical, creative, and financial experts dedicated to scaling businesses and taking them to the next level.

We develop strategies and digital solutions for large brands to small and medium-sized enterprises. Our services span business planning, branding, marketing, full-stack development, and consulting — with proven success across different industries and growth stages.

Our team has delivered enterprise-grade web platforms, e-commerce solutions, and booking systems for clients across India, North America, and the Middle East. We bring deep domain expertise in travel, hospitality, and marketplace platforms.

50+
Projects Delivered
12+
Industries Served
98%
Client Retention
8+ yrs
In Business

Our Core Competencies

  • Full-Stack Web & Mobile Development
  • UI/UX Design & Design Systems
  • E-commerce & Booking Platforms
  • Payment Gateway Integration
  • Business Strategy & Consulting
  • SEO & Digital Marketing
  • Cloud Infrastructure & DevOps
  • AI / Chatbot Development

4

Our Approach

💡

We follow an Agile delivery methodology with 2-week sprints, continuous feedback loops, and incremental deployments. You'll see progress every week — not just at the end.

🔍

1. Discover

Deep-dive into your brand, audience, competitors, and operational workflows. Define success metrics and prioritise features.

Week 1–2
🎨

2. Design

Create wireframes, high-fidelity UI mockups, and an interactive prototype. Refine through client feedback before writing code.

Week 1–2
🏗️

3. Build

Develop front-end and back-end in parallel sprints. Weekly demos and staging deployments keep you in the loop.

Week 3–9
🧪

4. Test

Functional testing, cross-browser QA, mobile responsiveness, performance benchmarks, and security review.

Week 10
🚀

5. Launch

Production deployment, DNS/SSL configuration, data migration, and monitoring. Zero-downtime cutover strategy.

Week 10
🛡️

6. Support

2 months of post-launch support included. Bug fixes, minor adjustments, and knowledge transfer to your team.

Post-Launch

Section 03

Scope of Work

Comprehensive breakdown of every feature, module, and deliverable included in the Routes Car Rental platform revamp.

1
Main Website
1
User Dashboard
6+
New Admin Modules
A

Main Website & User Dashboard

The high-performance Next.js public-facing website and dedicated user dashboard that customers interact with — from searching for vehicles to managing accounts.

🔍

1. Smart Trip Search

Full-featured search card with pick-up/return location comboboxes (auto-complete with map pins), date-time pickers, "return to different location" toggle, promo code field, and a primary "Search Cars" CTA. Validates impossible date combinations before results load, reducing support calls.

Core Feature
📦

2. Live Inventory & Availability

Real-time vehicle availability connected to the fleet system. Each vehicle row shows thumbnail, specs, pricing, and status pills (Available / Few Left / Sold Out). Skeleton loading with shimmer while data resolves. Prevents double-booking and sets honest expectations.

Core Feature
⚖️

3. Filters & Compare

Desktop sidebar and mobile bottom-sheet filters by price range, vehicle class, fuel type, transmission, passengers, and features. Compare tray allows side-by-side comparison of up to 3 vehicles with specs and total price alignment.

Core Feature
💰

4. Transparent Pricing Breakdown

Receipt-style pricing card showing base rate, taxes & fees, location surcharges, add-ons, and total trip price with expandable fee groups. Supports partial pay display showing deposit amount, balance due, and due date. Live-updating digit animations on changes.

Core Feature
🚗

5. Vehicle Detail & Policies

Hero image gallery with dot pagination, icon grid for specs (seats, fuel, transmission, bags), accordion blocks for mileage / fuel policy / cancellation terms, and a sticky bottom CTA bar for mobile. One place where the customer commits mentally.

Core Feature
🛡️

6. Add-Ons & Protection Upsell

Grid of add-on tiles (child seat, GPS, additional driver, insurance tiers, prepaid fuel, toll pass, winter package, etc.) with toggle/checkbox and live total updates. One "Recommended" bundle highlighted. Full add-on catalogue configurable per market.

Revenue Feature
💳

7. Checkout & Payments

Multi-step wizard (Details → Add-ons → Pay → Confirmation) with animated step transitions. Supports card payments, digital wallets, and UPI. Partial pay option: radio cards for "Pay deposit now" vs "Pay in full" with clear terms and amounts.

Core Feature
📧

8. Confirmations & Notifications

Automated email and SMS notifications for booking confirmation, changes, cancellation, day-before reminders, and payment due alerts. Branded HTML templates with action buttons (View Trip, Add to Calendar, Pay Balance).

Core Feature
👤

9. Comprehensive User Dashboard

A dedicated portal for customers: Tabbed account dashboard showing upcoming / past trips, documents, and payments. Features trip cards with status pills, deposit tracking progress bar, modify/cancel actions, saved locations, and one-tap rebooking.

Priority Deliverable
🚌

10. Shuttle / Pickup Experience

Map card with route polyline, ETA countdown (colour shift amber→green), bay/door info, and step-by-step instructions (Board shuttle → Routes counter). Reduces anxiety and no-shows at airport locations.

Optional — Airport Locations
📍

11. Smart Location Suggestions

Device GPS "Locate Me" button with auto-ranked branch suggestions by distance. IP/city fallback for non-GPS browsers. Remembers recent pickup/return pairs for one-tap repeat search. Mini map with branch pins.

Smart Feature
🌐

12. SEO & Location Landing Pages

Dedicated indexable pages for each city/airport: "Rent a car in {City}" with H1, compact search card, local testimonials, FAQ accordion, and schema markup. Drives organic traffic without duplicating logic.

Growth Feature

B

Super Admin & Hub Panel Integration

Instead of starting from zero, we will integrate powerful new modules directly into your existing Super Admin and Hub Panel, modernising your operations seamlessly.

🚘

13. Fleet & Rates Management

Data table with vehicle inventory: class, plate, status dot, base rate, and actions. Pricing calendar with mini month grid for date-specific overrides, surcharges by location, and blackout dates. The operational backbone.

Admin Module
📋

14. Bookings & Pipeline

Kanban board with drag-and-drop booking cards across lifecycle stages (Pending → Confirmed → Active → Returned). Detail drawer with full booking info, internal notes, and audit trail. Handles no-show, upgrade, and damage flags.

Admin Module
📊

15. Payments & Refunds

Ledger table with every transaction: deposits, balance captures, refunds, and chargebacks linked to bookings. Filter chips, right-aligned amounts. Supports partial refunds, failed balance retries, and full reconciliation.

Admin Module
🏷️

16. Promos & Coupons

Create and manage promo codes: percentage off, cap limits, date windows, stackability, first-time-only rules. Live preview showing sample total before/after. Location and vehicle class restrictions.

Admin Module
📈

17. Reporting Dashboard

KPI tiles (revenue, bookings, utilisation) with sparklines, bar charts for revenue by branch, donut chart for fleet utilisation, and date range filters. Animated data visualisation on load.

Admin Module
⚙️

18. Add-On Rules Engine

Admin companion to customer add-ons: toggle items on/off per branch, set eligibility by vehicle class, configure min-day rules, and price models. Prevents selling incompatible add-ons per market/season.

Admin Module

C

Advanced Features

Intelligent and trust-building features that differentiate Routes from competitors.

🤖

19. Conversational AI Booking Assistant

A seamless conversational agent that handles any customer questions and guides them through the rental process. Users can book directly from the chat—simply typing "I need an SUV in Toronto tomorrow" will automatically apply location/date filters, show available vehicles inside the chat window, and let them reserve instantly. Includes strict guardrails (no hallucinated pricing) and live API syncing.

Hero AI Feature
✅

20. Trust, Safety & Compliance

Driver verification with badge stack, licence upload with document retention, KYC hooks, and optional incident reporting after return. Essential for insurance partners and premium vehicle segments.

Compliance Feature
💸

21. Partial Pay (Deposit System)

Customers secure bookings with a deposit instead of paying 100% upfront. Admin defines deposit percentage/floor, balance due timing, and forfeiture rules. Customer sees progress bar "Paid ___ of ___". Reduces checkout abandonment.

Revenue Feature
🧠

22. AEO & LLM SEO Optimisation

Beyond traditional Google rankings, we implement Answer Engine Optimisation (AEO) patterns so Large Language Models (like ChatGPT, Perplexity, Gemini) correctly cite Routes Car Rental for query responses. This includes contextual data structuring and semantic authority signals.

AI Growth Feature

D

Add-On Options Catalogue

Complete checklist of add-ons supported by the platform. Not every market needs every item — the rules engine (Feature 18) controls availability per branch and season.

Add-On Pricing Model Notes
Child Seat (infant / toddler / booster) Per day or per rental Age band segmented control
Additional Driver Per day, capped per rental Driver verification required
GPS / Navigation Per day Connected navigation device
Mobile Wi-Fi Hotspot Per day + data cap Optional data tier dropdown
Roadside Assistance Upgrade Flat or per day "What's covered" expandable info
Insurance / Protection Tiers Per day or tiered packages Complete / Standard / Basic tiers (Hertz-style)
Mileage Pack Package or per unit Stepper control for quantity
Prepaid Fuel Fixed or estimated Tooltip with fuel policy details
Toll Pass / Transponder Per day + tolls billed later Regional logos; popular in Florida
Winter Package Per rental or per day Greyed out when ineligible (warm regions)
Ski / Roof Equipment Per rental Vehicle compatibility tag
Young Driver Fee Per day (auto-applied) Inline amber banner in pricing breakdown
After-Hours Pickup / Return Fixed fee Triggered when time picker crosses business hours
Delivery / Collection Zone-based matrix Address auto-complete integration
Priority Service Flat fee Skip-the-line badge
Pet Travel / Cleaning Fee One-time Policy accordion with legal terms
Carbon Offset Fixed per rental Partner lockup with heart icon toggle
📋

Phase 1 Focus: We recommend launching with 6–8 core add-ons that Routes currently offers across its highest-volume markets. The remaining items can be enabled per market through the admin rules engine in Phase 2.


E

Technology Stack

Modern, battle-tested technologies chosen for performance, developer productivity, and long-term maintainability.

Layer Technology Rationale
Frontend Framework Next.js (App Router) & React Enterprise-grade Next.js architecture providing crucial Server-Side Rendering (SSR) for blazing fast loads, superior SEO indexing, and robust performance.
Build Tool Next.js Build System Optimised production builds, edge caching, and automatic Image/Font optimisation out of the box.
Styling Tailwind CSS 4 Rapid UI development, design consistency, small production CSS bundle, already in the project
Routing React Router v7 Declarative routing, nested layouts, route-level code splitting
State Management Zustand / React Context Lightweight, minimal boilerplate, perfect for booking flow state
Backend / API Next.js API Routes / Node.js Seamlessly integrated full-stack Next.js environment, reducing latency and simplifying deployments.
Database PostgreSQL + Prisma ORM Relational integrity for bookings/payments, type-safe queries, migration management
Authentication NextAuth.js / Clerk Secure session management, social login support, role-based access for admin
Payment Gateway Stripe / Razorpay (if in India) PCI-compliant, supports cards/wallets/UPI, delayed capture for deposits
Email / SMS SendGrid + Twilio Transactional email templates, SMS notifications, delivery tracking
Maps Mapbox / Google Maps API Location search, branch pins, shuttle route polylines, geolocation
AI / Chatbot OpenAI API + Custom RAG FAQ-trained chatbot with guardrails, no hallucinated prices
Hosting Vercel / AWS Edge CDN, auto-scaling, SSL, CI/CD pipelines, 99.99% uptime
Monitoring Sentry + Vercel Analytics Error tracking, performance monitoring, real-user metrics

F

Design System & UI Standards

Visual Language

Surface White (#FFFFFF) or cool off-white (#F8FAFC); radius 20–24px; 1px border #E2E8F0; soft shadow
Typography Dark slate headings (#0F172A), body (#475569); brand accent on primary CTA and focus states only
Density 24px card padding, 16px nested; whitespace-driven layout; hairline dividers (#F1F5F9)
Motion Cards fade in + translateY(8px→0) over 280–360ms, stagger 40–60ms per row; reduced motion respected
CTA Buttons Hover: lift translateY(-1px) + shadow deepen 150ms; Press: scale 0.98 at 80ms
Loading Skeleton blocks in #E2E8F0 with shimmer gradient sweep at 1.2s loop
Accessibility WCAG 2.1 AA compliance, keyboard navigation, screen reader support, prefers-reduced-motion
🎨

The design system is light-box & whitespace-first — inspired by Hertz and Avis at their best, but cleaner and more modern. All components will be documented in a shared Figma library for future use by Routes' team.

H

Deliverables Summary

  • Complete UI/UX design in Figma (wireframes + high-fidelity mockups + interactive prototype)
  • High-Performance Main Website powered by Next.js (SEO-optimised, lightning fast)
  • Comprehensive User Dashboard for customer self-service, trip management, and payments
  • Super Admin & Hub Panel Integration (incorporating 6 new advanced operational modules)
  • Backend APIs with database, authentication, and payment gateway integration
  • AI chatbot trained on Routes FAQs and policies
  • Email/SMS notification templates (booking, cancellation, reminders, payment due)
  • SEO-optimised location landing pages with schema markup
  • Shuttle tracker interface for airport locations
  • Production deployment with SSL, CDN, and performance monitoring
  • Source code repository with full ownership documentation
  • 2 months post-launch support and bug fixes

Section 05

Project Timeline & Milestones

A 10-week delivery plan structured in 7 phases with clear milestones, sprint deliverables, and client review checkpoints.

10
Weeks Total
7
Phases
5
Client Reviews
2 Months
Post-Launch Support
1

Visual Timeline

Week 1              Week 2              Week 3              Week 4              Week 5              Week 6              Week 7              Week 8              Week 9              Week 10

Discovery & Design
W1–W2
Frontend Dev
W3–W6
Backend Dev
W3–W7
Admin Panel
W7–W9
Advanced
W8–W9
Testing & QA
W10
Deploy & Launch
W10
📌

Note: Frontend and backend development run in parallel starting Week 3. Admin panel development begins in Week 7 as core customer features stabilise. This overlapping approach allows us to deliver a full platform within 10 weeks.


2

Detailed Phase Breakdown

Phase 1 — Discovery & UI/UX Design

Weeks 1–2   ₹55,000

Deep research, wireframing, and high-fidelity design for client review.

  • Stakeholder interviews & detailed requirement gathering
  • Competitor analysis (Hertz, Avis, Enterprise UX patterns)
  • Information architecture & site map
  • Wireframes for all customer pages and admin modules
  • High-fidelity UI/UX mockups in Figma
  • Interactive prototype for booking flow walkthrough
  • Design system & component library setup
  • Milestone: Client sign-off on designs

Phase 2 — Frontend Development

Weeks 3–6   ₹1,10,000

Building the complete customer-facing UI with React + TypeScript.

  • Homepage with smart trip search, offers carousel, reviews widget
  • Vehicle listing page with filters, sorting, and compare tray
  • Vehicle detail page with gallery, specs, policies, and sticky CTA
  • Add-ons & protection upsell grid with live total updates
  • Multi-step checkout flow with payment form
  • Confirmation page with success animation
  • Customer account dashboard (trips, documents, payments)
  • Locations page, Offers page, Contact page
  • Shuttle tracker interface
  • Responsive design for all screen sizes (mobile-first)
  • Micro-animations, skeleton loaders, and transitions
  • Milestone: Functional UI demo on staging (Week 4 & Week 6)

Phase 3 — Backend Development & APIs

Weeks 3–7   ₹95,000

Server-side logic, database, APIs, and third-party integrations.

  • Database schema design (PostgreSQL) — vehicles, bookings, users, payments, promos
  • RESTful API development with authentication & authorization
  • Booking engine with availability checks and conflict prevention
  • Payment gateway integration (Stripe/Razorpay (if in India)) with deposit support
  • Promo code validation & discount calculation engine
  • Email/SMS notification service (SendGrid + Twilio)
  • User authentication (signup, login, social, password reset)
  • Document upload endpoints for licence/KYC
  • Location search API with geolocation
  • Google Reviews API integration
  • Milestone: API completion & frontend integration (Week 7)

Phase 4 — Admin Dashboard

Weeks 7–9   ₹65,000

Internal operations panel for Routes staff.

  • Fleet & inventory management module with pricing calendar
  • Bookings Kanban pipeline with drag-and-drop and detail drawer
  • Payments & refund ledger with transaction history
  • Promo codes CRUD with validation rules and live preview
  • Analytics dashboard with KPI tiles, charts, and date filters
  • Add-on rules engine (per branch, per vehicle class toggles)
  • Role-based access control (admin, manager, agent)
  • Milestone: Admin demo (Week 9)

Phase 5 — Advanced Features

Weeks 8–9   ₹40,000

AI, smart features, and SEO infrastructure.

  • AI rental assistant chatbot (FAQ-trained, policy-aware, guardrailed)
  • Smart location suggestions with GPS and recent pairs
  • SEO-optimized landing page templates for cities/airports
  • Schema markup, meta tags, and Open Graph for all pages
  • Trust & compliance hooks (driver verification, document retention)
  • Partial pay system (deposit/balance logic, reminders)
  • Milestone: Feature-complete build (Week 9)

Phase 6 — Testing & Quality Assurance

Week 10   ₹10,000

Comprehensive testing across all surfaces and scenarios.

  • Functional testing of all booking and payment flows
  • Cross-browser testing (Chrome, Firefox, Safari, Edge)
  • Mobile responsiveness audit (iOS Safari, Android Chrome)
  • Performance benchmarking (Core Web Vitals, Lighthouse)
  • Security review (authentication, payment, input validation)
  • Bug triage and critical fixes
  • Milestone: QA sign-off

Phase 7 — Deployment & Launch

Week 10   ₹15,000

Go-live with zero-downtime cutover and monitoring.

  • Production server setup and configuration
  • CI/CD pipeline for automated deployments
  • DNS configuration and SSL certificate
  • Data migration (existing bookings, fleet data)
  • Error monitoring and alerting setup (Sentry)
  • Documentation and training materials for Routes team
  • Handover session with admin walkthrough
  • Milestone: 🚀 LIVE LAUNCH

Post-Launch Support

2 Months · Included   ₹10,000

Ongoing support after launch.

  • Bug fixes and hotfixes (priority response within 4 hours)
  • Minor UI/UX adjustments based on real-user feedback
  • Performance monitoring and optimization
  • Knowledge transfer and documentation updates

3

Team & Process

Role Responsibility Allocation
Project Manager Client communication, sprint planning, milestone tracking, risk management Throughout (Part-time)
UI/UX Designer Wireframes, high-fidelity mockups, design system, prototype, usability review Weeks 1–3 (Full-time)
Frontend Developer React/TypeScript development, responsive UI, animations, component library Weeks 3–10 (Full-time)
Backend Developer API development, database, payment integration, authentication, business logic Weeks 3–10 (Full-time)
QA Engineer Test case creation, functional testing, cross-browser QA, performance audit Week 10 (Full-time)

Communication Cadence

  • Weekly standup: 30-min progress update every Monday
  • Sprint demo: Live demo every 2 Months on staging
  • Slack/WhatsApp: Real-time channel for questions
  • Email reports: Weekly summary with screenshots

Tools & Collaboration

  • Design: Figma (shared workspace with comment access)
  • Code: GitHub (private repository, PR-based workflow)
  • Tasks: Linear / Jira (sprint board shared with client)
  • Staging: Vercel preview deployments per PR

Section 07

Investment & Cost Breakdown

Transparent pricing for the complete Routes Car Rental platform revamp — no hidden charges, no scope creep surprises.

Total Project Investment

₹4,00,000

Four Lakh Indian Rupees Only · Inclusive of all deliverables

~$4,780 USD · Duration: 10 Weeks (2.5 Months)

1

Detailed Cost Breakdown

# Phase / Deliverable Timeline What's Included Amount (₹)
1 Discovery & UI/UX Design Weeks 1–2 Stakeholder interviews, competitor analysis, wireframes, high-fidelity Figma mockups, interactive prototype, design system 55,000
2 Frontend Development Weeks 3–6 12 customer-facing features, 6+ pages, responsive design, micro-animations, skeleton loaders, component library 1,10,000
3 Backend Development & APIs Weeks 3–7 Database design, RESTful APIs, booking engine, payment gateway, auth, notifications, geolocation, Google Reviews API 95,000
4 Admin Dashboard Weeks 7–9 6 admin modules (fleet, bookings Kanban, payments ledger, promos, analytics, rules engine), role-based access 65,000
5 Advanced Features Weeks 8–9 AI chatbot, smart location suggestions, SEO landing pages, trust/compliance hooks, partial pay system 40,000
6 Testing & Quality Assurance Week 10 Functional testing, cross-browser QA, mobile audit, performance benchmarks, security review, bug fixes 10,000
7 Deployment & Launch Week 10 Production setup, CI/CD pipeline, DNS/SSL, data migration, monitoring, documentation, team training 15,000
✓ Project Management & Support Throughout Sprint planning, weekly standups, client communication, 2 months post-launch support, knowledge transfer 10,000
TOTAL PROJECT COST ₹4,00,000
💡

Note: This is a fixed-price engagement. The quoted amount covers the complete scope defined in this proposal. Any scope additions beyond this document will be estimated and agreed upon separately before work begins.


2

Investment Distribution

14%
Design & Research

₹55,000

27%
Frontend Dev

₹1,10,000

24%
Backend Dev

₹95,000

16%
Admin Panel

₹65,000

10%
Advanced / AI

₹40,000

2.5%
Testing & QA

₹10,000

4%
Deploy & Launch

₹15,000

2.5%
PM & Support

₹10,000


3

Payment Schedule

Payment is structured in milestones tied to deliverables, ensuring you pay as value is delivered.

Milestone Trigger Deliverables Due % Amount (₹)
M1 Project Kickoff Contract signing & project commencement. Access to communication channels, Figma workspace, and GitHub repository. 30% 1,20,000
M2 Design Approval
End of Week 2
UI/UX designs signed off. Wireframes, high-fidelity mockups, interactive prototype, and design system delivered and approved. 20% 80,000
M3 Development Midpoint
End of Week 6
Functional customer-facing UI on staging. Core booking flow (search → detail → checkout → confirm) working end-to-end with backend APIs. 25% 1,00,000
M4 Final Delivery & Launch
End of Week 10
Complete platform delivered: admin dashboard, advanced features, testing complete, production deployment live, documentation and training delivered. 25% 1,00,000
TOTAL 100% ₹4,00,000
⚠️

Payment Terms: Invoices are due within 7 business days of milestone completion. Payments can be made via bank transfer (NEFT/RTGS/IMPS), UPI, or international wire. GST (18%) applicable as per Indian tax regulations and will be added to the invoice.


4

Exclusions & Assumptions

Not Included in This Quote

  • ✗   Third-party service costs (hosting, APIs, email/SMS credits)
  • ✗   Domain registration and annual renewal
  • ✗   Stock photography or premium icon licensing
  • ✗   Content writing / copywriting services
  • ✗   Native iOS or Android mobile app development
  • ✗   Marketing campaigns, Google Ads, or social media management
  • ✗   Ongoing maintenance beyond the 2-week post-launch period

Assumptions

  • ✓   Routes will provide brand assets (logos, brand guidelines, imagery)
  • ✓   Routes will provide fleet data (vehicles, locations, pricing)
  • ✓   Routes will designate a point-of-contact for timely feedback
  • ✓   Design review turnaround within 3 business days
  • ✓   Payment gateway merchant account provided by Routes
  • ✓   Content (text, descriptions) provided by Routes for pages
  • ✓   Maximum 2 rounds of design revision per deliverable

5

Value for Investment

What You're Getting for ₹4,00,000

  • 21+ production-ready features
  • Full UI/UX design system in Figma
  • Customer-facing responsive website
  • 6-module admin dashboard
  • AI-powered chatbot
  • Payment gateway with partial pay
  • Email & SMS notification system
  • SEO-optimised city landing pages
  • Google Reviews integration
  • Production deployment with monitoring
  • Source code with full ownership
  • 2 months post-launch support
💎

Market Comparison: A platform of this scope from agencies in North America would typically cost $25,000–$50,000 USD (₹21–42 lakhs). Our competitive pricing reflects the advantage of working with a skilled team based in Bengaluru, India — without any compromise on quality, communication, or delivery standards.

Section 09

Terms & Conditions

Standard terms governing the engagement between Capsley and Routes Car Rental for the website revamp project.

1

Scope of Work

The scope of this engagement is defined in the Scope of Work section of this proposal. Any work requested beyond the described scope will be treated as a change request and will be estimated, quoted, and agreed upon in writing before work begins.

Minor clarifications and adjustments within the spirit of the original scope are included. However, new features, additional pages, or significant design changes beyond the agreed deliverables constitute scope additions.

2

Payment Terms

Payments are structured in four milestones as detailed in the Payment Schedule:

  • Milestone 1 (30%): ₹1,20,000 — Due at project kickoff / contract signing
  • Milestone 2 (20%): ₹80,000 — Due upon design approval (end of Week 2)
  • Milestone 3 (25%): ₹1,00,000 — Due at development midpoint (end of Week 6)
  • Milestone 4 (25%): ₹1,00,000 — Due at final delivery and launch (end of Week 10)

Invoices are payable within 7 business days of issue. Late payments may result in a pause of work until the outstanding amount is settled. GST (18%) is applicable as per Indian tax regulations and will be charged in addition to the quoted amounts.

Accepted payment methods: Bank Transfer (NEFT/RTGS/IMPS), UPI, or International Wire Transfer.

3

Timeline & Delivery

The estimated project duration is 10 weeks (2.5 months) from the date of contract signing and receipt of the first milestone payment. The timeline assumes:

  • Client provides feedback and approvals within 3 business days of each review point
  • Required content, assets, and data are provided as per the agreed schedule
  • No major scope changes are introduced mid-project

Delays caused by late client feedback or scope changes will extend the timeline proportionally. Capsley will communicate any timeline risks proactively and propose mitigation plans.

4

Intellectual Property & Ownership

Upon receipt of full and final payment, all custom code, designs, and documentation created specifically for this project will be assigned to Routes Car Rental. This includes:

  • All source code (frontend, backend, admin panel)
  • UI/UX designs and Figma files
  • Documentation and training materials
  • Database schemas and migration scripts

Excluded from transfer: Pre-existing Capsley frameworks, reusable components, and third-party open-source libraries (which remain under their respective licences). Routes receives a perpetual, royalty-free licence to use these components as part of the delivered platform.

Capsley reserves the right to showcase the project (non-confidential aspects) in its portfolio and case studies, unless the client explicitly requests otherwise in writing.

5

Confidentiality

Both parties agree to treat all business information, technical details, strategies, and data shared during this engagement as strictly confidential. Neither party will disclose such information to third parties without prior written consent, except where required by law.

6

Warranty & Post-Launch Support

Capsley provides a two-month warranty period following the production launch, during which:

  • Critical bugs (service outages, payment failures) — response within 4 hours, resolution within 24 hours
  • Major bugs (broken features, data issues) — response within 8 hours, resolution within 48 hours
  • Minor bugs (UI glitches, typos) — addressed in batch within the warranty period

After the warranty period, ongoing maintenance and support can be arranged under a separate Annual Maintenance Contract (AMC) — quoted upon request.

7

Change Request Process

Any changes to the agreed scope must be submitted as a written Change Request (CR). Capsley will assess the impact on timeline and cost, provide a written estimate, and proceed only upon client approval. Change requests are billed at the prevailing day rate or at a mutually agreed fixed price.

8

Termination

Either party may terminate this agreement with 15 days' written notice. In case of termination:

  • Client pays for all work completed up to the date of termination
  • Capsley delivers all work-in-progress, source code, and assets produced to date
  • Milestone payments already made are non-refundable for work completed
  • A pro-rated refund will be issued for any unused portion of the current milestone

Termination for cause (material breach or non-performance) requires a 7-day cure period during which the breaching party must remedy the issue or provide a remediation plan.

9

Limitation of Liability

Capsley's total liability under this agreement shall not exceed the total fees paid by the client for the project. In no event shall either party be liable for indirect, incidental, consequential, or punitive damages, including but not limited to loss of revenue, profits, or data, arising from the use or inability to use the delivered platform.

10

Third-Party Services

The platform integrates with third-party services (payment gateways, email providers, maps APIs, AI services, hosting). These services have their own terms, pricing, and SLAs which are outside Capsley's control. The client is responsible for maintaining active accounts and subscriptions for these services. Capsley will assist with initial setup and configuration as part of the project scope.

11

Force Majeure

Neither party shall be liable for delays or failures in performance caused by events beyond reasonable control, including but not limited to natural disasters, pandemics, government actions, internet infrastructure failures, or acts of war. The affected party must provide prompt notice and resume performance as soon as reasonably possible.

12

Governing Law & Disputes

This agreement is governed by the laws of India. Any disputes arising from this agreement shall first be resolved through good-faith negotiation. If unresolved within 30 days, disputes shall be referred to arbitration under the Arbitration and Conciliation Act, 1996, with the seat of arbitration in Bengaluru, Karnataka.


📅

Proposal Validity: This proposal is valid for 30 days from the date of issue (22 April 2026). After this period, pricing and availability are subject to change. Please contact us to confirm or request an extension.


✍

Acceptance & Signatures

By signing below, both parties agree to the terms outlined in this proposal document (Reference: CAP-2026-0422-RCR, Version 1.0), including the Scope of Work, Timeline, Pricing, and these Terms & Conditions.

This acceptance constitutes a binding agreement between the parties and authorises Capsley to commence work upon receipt of the first milestone payment.

For Routes Car Rental

Authorised Signatory
Name & Designation
Date
Company Stamp (if applicable)

For Capsley

Authorised Signatory
Name & Designation
Salman — Founder & CEO
Date
Company Stamp

Project Conclusion

A Partnership for Growth

Capsley is committed to delivering not just a website, but a comprehensive digital engine that positions Routes Car Rental at the forefront of the industry. By combining a high-performance Next.js Main Website, an intuitive User Dashboard, and seamlessly integrating robust administrative modules into your existing Super Admin and Hub Panel, we empower your operations and growth. Furthermore, with forward-looking capabilities like Generative AI integrations and Answer Engine Optimisation (AEO / LLM SEO), we ensure that Routes is ready for the future of search. We look forward to a successful collaboration and are ready to commence work upon your approval.

Capsley · [email protected] · +91 85538 51893 · Bengaluru, India

This document is confidential and intended solely for the named recipient. © 2026 Capsley. All rights reserved.